Erratum
- 1 January 1987
- journal article
- Published by Emerald Publishing in Journal of Services Marketing
- Vol. 1 (1) , 5-9
- https://doi.org/10.1108/eb059583
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008162. When citing the article, please cite: Leonard Berry, (1986), “BIG IDEAS IN SERVICES MARKETING”, Journal of Consumer Marketing, Vol. 3 Iss: 2, pp. 47 - 51.Keywords
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