Marketing and the Small Industrial Firm
- 1 February 1979
- journal article
- Published by Emerald Publishing in Management Decision
- Vol. 17 (2) , 144-156
- https://doi.org/10.1108/eb001181
Abstract
Introduction This paper is the result of a research project into the use of concepts and ideas from the marketing literature by small companies operating in industrial markets. The research was based on ideas generated by one of the authors in consultancy and research and by the other in the day-to-day management of a small company.Keywords
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