The Effectiveness of Industrial Print Advertisements across Product Categories
- 1 August 1980
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 17 (3) , 294
- https://doi.org/10.2307/3150527
Abstract
The relationships between 24 print ad characteristics and recall, readership, and inquiry-generation measures of effectiveness are examined for 1160 industrial ...This publication has 0 references indexed in Scilit: