Personal Equity-Comparison Theory: An Analysis of Value and the Generation of Compensatory and Noncompensatory Expectancies
- 1 March 1992
- journal article
- Published by Taylor & Francis in Basic and Applied Social Psychology
- Vol. 13 (1) , 47-66
- https://doi.org/10.1207/s15324834basp1301_5
Abstract
In this article, we first discuss our original model (personality equity-comparison theory), which was developed to assess how cost and reward experiences influence expectations and value. Then our recent extension of this model is discussed. Specifically, we discuss how inconsistent experiences can generate compensatory and noncompensatory expectancies and how these expectancies can, in turn, be used as a reference point that influences the value of obtained outcomes. The implications of our model for a number of important topic areas, such as scarcity's influence on expectations and value, are discussed. In addition, how our model interfaces with reactance, energization, dissonance, and prospect theory is described.Keywords
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