Product Diversity and Firm Performance: An Empirical Investigation

1 July 1986

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 50 (3) , 43
https://doi.org/10.2307/1251584

Abstract

This study employs categorical measures of broad spectrum diversity (BSD) and mean narrow spectrum diversity (MNSD) to classify firms into broad diversification...

Keywords

FIRM PERFORMANCE
FIRMS
BSD
PRODUCT DIVERSITY
DIVERSITY AND FIRM
MNSD
MEAN NARROW
EMPLOYS CATEGORICAL

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