Socially Distant Reference Groups and Consumer Aspirations

• 1 August 1971
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 8  (3) , 379
• https://doi.org/10.2307/3149581

Abstract

Keywords

• CONSUMER ASPIRATIONS
• SOCIALLY DISTANT
• GROUPS AND CONSUMER
• DISTANT REFERENCE GROUPS