Strategic marketing planning for national tourism
- 1 January 1990
- journal article
- Published by Emerald Publishing in The Tourist Review
- Vol. 45 (1) , 18-27
- https://doi.org/10.1108/eb058038
Abstract
The objective of this article is to present a model of tourism strategic planning in relation to product positioning, image creation and demand management. However, tourism is a complex product created as the composite of a number of key inputs. The final product has to be planned taking into consideration the peculiar characteristics of a number of divers tourism services. Finally, both public and private organisations are involved in providing the services which are required to market and sustain tourism demand.Keywords
This publication has 1 reference indexed in Scilit:
- The marketing of Spain as a holiday destinationThe Tourist Review, 1986