Corporate Social Performance and Firms' Financial Performance: An Alternative Perspective
- 1 December 1994
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 75 (3) , 1091-1103
- https://doi.org/10.2466/pr0.1994.75.3.1091
Abstract
Prior studies of the relationship between corporate social responsibility and firms' financial results have produced inconsistent results. This study reexamined the relationship using multiple measures of 110 firms' financial performance. The traditional measures of performance provide inconsistent results across different economic environmental contexts. An alternative performance measure based on stakeholders' response was tested. The results of testing this measure were consistent across the two contexts.This publication has 44 references indexed in Scilit:
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