The Nature and Scope of Marketing
Open Access
- 1 July 1976
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 40 (3) , 17-28
- https://doi.org/10.1177/002224297604000304
Abstract
Can a new model of the scope of marketing help resolve the “nature of marketing” and “marketing science” controversies?Keywords
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