The Adoption of Marketing by Financial Institutions in the UK
- 1 October 1988
- journal article
- Published by Taylor & Francis in The Service Industries Journal
- Vol. 8 (4) , 488-500
- https://doi.org/10.1080/02642068800000067
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- The Status of Marketing in the UK Service IndustriesThe Service Industries Journal, 1985
- Marketing Insurance Services: The Main ChallengesThe Service Industries Journal, 1984
- Marketing Bank Services BarbaraThe Service Industries Journal, 1984
- Bank Marketing ManagementPublished by Springer Nature ,1984
- The Adoption of Marketing by the English Clearing BanksEuropean Journal of Marketing, 1982
- The Bank Manager: Marketer, Salesman or Administrator?European Journal of Marketing, 1980