Consumer Socialization
- 1 September 1974
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (2) , 1-14
- https://doi.org/10.1086/208584
Abstract
This paper traces the development of interest in consumer socialization. Major policy and conceptual issues are posed, and research in several areasThis publication has 1 reference indexed in Scilit:
- Children and Commercial Persuasion: An Attribution Theory AnalysisJournal of Consumer Research, 1974