Consumer Expectations, Product Performance, and Perceived Product Quality
- 1 February 1972
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 9 (1) , 19
- https://doi.org/10.2307/3149600
Abstract
This study experimentally investigated the effects on product ratings of both overstatement and understatement of product quality. Results support common market...Keywords
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