Management, Sex, and Symbolic Association--Disassociation Following Success and Failure
- 1 March 1987
- journal article
- research article
- Published by Taylor & Francis in Basic and Applied Social Psychology
- Vol. 8 (1-2) , 45-56
- https://doi.org/10.1080/01973533.1987.9645876
Abstract
To test the degree to which experiment participants would associate with a manager for self-presentational purposes, men and women were given a description of a male or female corporate vice-president (CVP) who made either an erroneous or correct decision leading to a large loss or gain in profit. Following the description, participants were asked how similar (associated) they were to the CVP. Results showed that sex of participant and sex of CVP affected the association with the CVP expressed by participants. Data are discussed in terms of the relationship between self-presentation, sex roles, and management.Keywords
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