The Anatomy of Competition
Open Access
- 1 April 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (2) , 7-11
- https://doi.org/10.1177/002224298304700202
Abstract
This paper proposes a set of principles for the conduct of competitive analysis. These principles of competition are universal, whether applied to biological or business competition. The value of marketing strategy is proportional to the soundness of the competitive analysis that underlies it.Keywords
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