Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity
- 1 March 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (4) , 1-15
- https://doi.org/10.1086/208602
Abstract
A distinction is drawn between the multiattribute attitude model as a measurement device and as a theory of attitude formation and change. Using an aKeywords
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