The dynamics of the Bulgarian newspaper industry in a period of transition: organizational adaptation, structural inertia and political change

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Abstract
The alignment strategies of state-owned Bulgarian newspaper enterprises are examined in light of the theoretical insights provided by adaptation and selection perspectives of organizational evolution. Building on the distinction between core and periphery, I argue that the impact of internal restructuring is closely tied to the location of change in the organizational structure. The results indicate that newspaper enterprises that attempted to reorganize their core structures became liable to pressures of environmental selection. The lack of real structural reforms in Bulgarian society between 1987 and 1990 was used to explain the unsuccessful adaptation attempts made by newspapers that implemented only peripheral adjustments.

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