Abstract
The incidence of tavern-going in Halifax, Nova Scotia, Canada, was estimated using time-budget data (2141 respondents over age 18 recorded all their activities for 1 day in a diary) and self-report data (206 different respondents over age 18 completed questionnaires that included a question on the frequency of their tavern-going). After undergoing age and sex standardization, the time-budget data showed that 7% of the population went daily to a tavern and the self-report data showed 5.6%. The similarity of the findings could indicate either that both methods are valid or that both are invalid. Both rely on self-report data, but the time-budget is more accurate because it involves only 1 day and its finding of higher incidence of tavern-going may be more reliable because people generally underestimate their drinking. The study also found that 80.1% of a tavern''s daily clientele is composed of people who attend at least once a week. The time-budget method, however, was recommended mostly for studies on the relationship between tavern-going and other activities in people''s lives.

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