The Use of Information Sources by Influentials in the Adoption Process

• 1 January 1963
• journal article
• Published by Oxford University Press (OUP) in Public Opinion Quarterly
• Vol. 27  (3) , 455
• https://doi.org/10.1086/267188

Abstract

Keywords

• ADOPTION PROCESS
• INFORMATION SOURCES
• USE OF INFORMATION
• SOURCES BY INFLUENTIALS