Theoretical Modeling in Marketing
- 1 April 1993
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 57 (2) , 92
- https://doi.org/10.2307/1252029
Abstract
Over the last 10 years or so, theoretical modeling has rapidly become an important style of research in marketing. To many people, however, this style is still ...Keywords
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