Survey research as a public relations tool

• 30 November 1977
• journal article
• Published by Elsevier in Public Relations Review
• Vol. 3  (3) , 17-35
• https://doi.org/10.1016/s0363-8111(77)80211-7

Abstract

Keywords

• SURVEY RESEARCH
• PUBLIC RELATIONS TOOL
• RESEARCH AS A PUBLIC RELATIONS