Measuring Media Exposure and the Effects of Negative Campaign Ads
- 1 October 1999
- journal article
- Published by JSTOR in American Journal of Political Science
- Vol. 43 (4) , 1189
- https://doi.org/10.2307/2991823
Abstract
Recent controversy over negative television campaign commercials has focused on their effects on voters. Proponents of the demobilization hypothesis claim that ...Keywords
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