Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation

1 November 1983

journal article
Published by JSTOR in Journal of Marketing Research

Vol. 20 (4) , 433
https://doi.org/10.2307/3151447

Abstract

The prediction of first choice preferences by the full-profile method of conjoint analysis can be improved significantly by imposing constraints on parameters b...

Keywords

PARAMETER ESTIMATION
CONSTRAINED PARAMETER
CONJOINT ANALYSIS
IMPROVING PREDICTIVE POWER

This publication has 0 references indexed in Scilit: