A Product Life Cycle for International Trade?

1 July 1968

journal article
research article
Published by SAGE Publications in Journal of Marketing

Vol. 32 (3) , 1-6
https://doi.org/10.1177/002224296803200301

Abstract

Many products follow a predictable pattern in international trade. Understanding the international product life cycle may lead to improved policies resulting in increased exports and a reduction in the effectiveness of import competition.

Keywords

EXPORTS
INTERNATIONAL TRADE
CYCLE FOR INTERNATIONAL
PRODUCT LIFE CYCLE
POLICIES RESULTING
PREDICTABLE PATTERN
INTERNATIONAL PRODUCT
IMPORT COMPETITION

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