Researching marketing problems and opportunities with focus groups
- 30 November 1985
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 14 (4) , 245-253
- https://doi.org/10.1016/0019-8501(85)90017-3
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- The use and value of qualitative research studiesIndustrial Marketing Management, 1984
- The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and QualityJournal of Marketing Research, 1982
- Focus Groups and the Nature of Qualitative Marketing ResearchJournal of Marketing Research, 1977
- What Techniques Are Used by Marketing Researchers in Business?Journal of Marketing, 1977
- The Group Depth InterviewJournal of Marketing, 1962