MARKETING MANAGEMENT INFORMATION SYSTEMS — A REVIEW OF CURRENT PRACTICE

• 1 February 1988
• journal article
• review article
• Published by Emerald Publishing in Marketing Intelligence & Planning
• Vol. 6  (2) , 27-29
• https://doi.org/10.1108/eb045766

Abstract

Keywords

• MARKETING MANAGEMENT
• MANAGEMENT INFORMATION SYSTEM
• INFORMATION SYSTEMS