Service marketing and franchising: A practical business marriage

• 31 December 1987
• journal article
• Published by Elsevier in Business Horizons
• Vol. 30  (6) , 50-58
• https://doi.org/10.1016/0007-6813(87)90052-8

Abstract

Keywords

• SERVICE MARKETING
• BUSINESS MARRIAGE
• PRACTICAL BUSINESS
• MARKETING AND FRANCHISING