Whence Consumer Loyalty?

• 1 January 1999
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 63, 33
• https://doi.org/10.2307/1252099

Abstract

Keywords

• CONSUMER LOYALTY
• RICHARD
• VOL
• JOURNAL
• OLIVER
• MARKETING
• FUNDAMENTAL ISSUES
• ISSUES AND DIRECTIONS