Choice Criteria Revisited
Open Access
- 1 January 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 44 (1) , 55-56
- https://doi.org/10.1177/002224298004400107
Abstract
This investigation replicates, in part, a 1974 study examining the relative importance of different attributes across four industrial product types. Similar conclusions are found.Keywords
This publication has 1 reference indexed in Scilit:
- Difference in Attribute Importance for Different Industrial ProductsJournal of Marketing, 1974