Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

1 January 1997

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 61 (1) , 51
https://doi.org/10.2307/1252189

Abstract

Environmental concerns have begun to reshape the landscape in which global organizations compete. The demands and influences of the environmental movement are e...

Keywords

MARKETING STRATEGY
ENVIRONMENTAL CONCERNS
BEGUN
GLOBAL ORGANIZATIONS
RESHAPE
ORGANIZATIONS COMPETE
ENVIROPRENEURIAL MARKETING
EMERGENCE OF CORPORATE

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