COMPETITIVE STRATEGY ANALYSIS ON THE PERSONAL COMPUTER
- 1 January 1986
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 6 (3) , 28-36
- https://doi.org/10.1108/eb039117
Abstract
It is impractical to expect busy senior managers to devote much time to learning intricacies of modern strategic analysis. But much analytic expertise can be built into a computer program. This article describes a program that can integrate the analytic expertise of a computer with experience and wisdom of executives.Keywords
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