A Random-Coefficients Logit Brand-Choice Model Applied to Panel Data
- 1 July 1994
- journal article
- Published by JSTOR in Journal of Business & Economic Statistics
- Vol. 12 (3) , 317
- https://doi.org/10.2307/1392088
Abstract
A random-coefficients logit model that allows for unobserved heterogeneity in brand preferences and in the responses to marketing variables is empirically inves...Keywords
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