When Marketing and Strategy Become One
Open Access
- 1 December 1995
- journal article
- research article
- Published by SAGE Publications in Journal of General Management
- Vol. 21 (2) , 21-30
- https://doi.org/10.1177/030630709502100202
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- The Commitment-Trust Theory of Relationship MarketingJournal of Marketing, 1994
- The Commitment-Trust Theory of Relationship MarketingJournal of Marketing, 1994
- The Changing Role of Marketing in the CorporationJournal of Marketing, 1992
- The Changing Role of Marketing in the CorporationJournal of Marketing, 1992