Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information
- 1 September 1981
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 8 (2) , 162-171
- https://doi.org/10.1086/208852
Abstract
Limited knowledge and purchase readiness seriously hamper attempts to predict the adoption of innovative products and the early sales of new, infrequently purchased products. Test results for electric vehicles indicate that the methods employed in this study can overcome these knowledge and readiness deficiencies.Keywords
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