Perception Change in Rice Pest Management: A Case Study of Farmers' Evaluation of Conflict Information
Open Access
- 1 June 1997
- journal article
- Published by New Prairie Press in Journal of Applied Communications
- Vol. 81 (2) , 2
- https://doi.org/10.4148/1051-0834.1424
Abstract
A simple rule-of-thumb, or heuristic, in pest management which was in conflict with farmers' prevailing perceptions was communicated to farmers to examine whether their cognitive dissonance would challenge them to evaluate it and change their misperceptions.This publication has 0 references indexed in Scilit: