COMPANY TURNAROUND

1 February 1985

journal article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 5 (4) , 14-24
https://doi.org/10.1108/eb039082

Abstract

A successful company turnaround usually requires implementing significant changes in how a business is run. “Business as usual” does not suffice—that is what places the company in mortal jeopardy in the first place.

Keywords

TURNAROUND
SUCCESSFUL COMPANY
REQUIRES IMPLEMENTING
IMPLEMENTING SIGNIFICANT
MORTAL JEOPARDY
SUFFICE
USUAL
SIGNIFICANT CHANGES

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