Visualization and TV news information gain
- 1 June 1976
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 20 (3) , 373-380
- https://doi.org/10.1080/08838157609386407
Abstract
Perhaps of some surprise to news directors is this study which finds that a filmed news story is remembered no better than the same story related by a studio anchorman without visualization. Dr. Edwardson is a professor of journalism at the University of Florida where Professor Grooms is also on the faculty. Dr. Pringle is director of mass communications at the University of the West Indies in Kingston, Jamaica.Keywords
This publication has 5 references indexed in Scilit:
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- In search of a visual rhetoric for instructional televisionEducational Technology Research and Development, 1972
- The effectiveness of relevant pictures in multiple-channel communicationsEducational Technology Research and Development, 1967
- Visual Aspects of Television News: Communicator, Message, EquipmentJournalism Quarterly, 1966
- On the impact of television's pictured newsJournal of Broadcasting, 1962