Group Behavior and Leadership Patterns as Determinants of Success in Business Games
- 1 December 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 5 (3) , 6-12
- https://doi.org/10.1177/027347538300500303
Abstract
The purpose of this research project was to explore the relations between interpersonal behavior patterns and group task performance when the task was a business game. Group behavior and leadership patterns were measured and hypotheses were tested during the game play by means of personal observations and a sociometric questionnaire.Keywords
This publication has 5 references indexed in Scilit:
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