Characteristics of Mexican American Consumers
- 1 June 1985
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 12 (1) , 104-109
- https://doi.org/10.1086/209040
Abstract
Three consumer variables suggested by the literature to be characteristic of United States Hispanics were investigated in four surveys of South TexasKeywords
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