Audience Perceptions of Violent Television Content

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Abstract
This article places emphasis on the content analysis of British television programs by the respondents in a sample survey. Though exploratory in nature, it offers a challenge to the traditional imposition of a priori content categories on program material. The authors provide each respondent with a subset of the 37 programs being examined and ask for a rating scale evaluation of the programs across 50 potential program attributes. These attributes were determined from previous research and open-ended interviews with a different set of respondents. The mean score for each program on each attribute was derived from respondents who were given the program and who could use the attribute meaningfully. An attribute by attribute correlation matrix was calculated which was in turn factor analyzed. Interpretations were provided as to the structure of attribute perceptions.

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