The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
- 1 September 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (2) , 253-264
- https://doi.org/10.1086/209162
Abstract
This article examines the dissimilar use of product information cues in product evaluations by differentially familiar subjects. Specifically, the usKeywords
This publication has 0 references indexed in Scilit: