Attitudinal effects of communicator attractiveness when one chooses to listen.

1 January 1967

journal article
Published by American Psychological Association (APA) in Journal of Personality and Social Psychology

Vol. 6 (1) , 64-70
https://doi.org/10.1037/h0024528

Abstract

THE BASIC HYPOTHESIS CONCERNED AN INTERACTION BETWEEN COMMUNICATOR CHARACTERISTICS AND WHETHER OR NOT SS HAD VOLUNTEERED TO LISTEN TO THE COMMUNICATOR. 2 PREDICTIONS WERE BASED ON THIS HYPOTHESIS: (1) SS WHO HAD VOLUNTEERED TO LISTEN TO THE PERSUASIVE COMMUNICATION WOULD BE INFLUENCED MORE BY A NEGATIVE THAN BY A POSITIVE COMMUNICATOR, AND (2) SS WHO WERE "ACCIDENTALLY EXPOSED" TO THE PERSUASIVE COMMUNICATION WOULD BE INFLUENCED MORE BY THE POSITIVE THAN BY THE NEGATIVE COMMUNICATOR. BOTH PREDICTIONS WERE BORNE OUT: THE INTERACTION WAS SIGNIFICANT AND ANALYSIS OF THE SIMPLE EFFECTS INDICATED THAT THE POSITIVE AND NEGATIVE COMMUNICATORS DIFFERED SIGNIFICANTLY, IN THE APPROPRIATE DIRECTIONS, DEPENDING ON WHETHER SS HAD VOLUNTEERED TO LISTEN OR WERE "ACCIDENTALLY EXPOSED" TO THE COMMUNICATION. (PsycINFO Database Record (c) 2017 APA, all rights reserved)

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