Industrial innovations: A demographical analysis
- 1 November 1979
- journal article
- Published by Institute of Electrical and Electronics Engineers (IEEE) in IEEE Transactions on Engineering Management
- Vol. EM-26 (4) , 101-109
- https://doi.org/10.1109/tem.1979.6447358
Abstract
Presents a demographic analysis of industrial innovation projects by examining their characteristics and consequences. A total of 23 factors were found to be associated with the success and failure of industrial projects, in addition to a total of 14 factors which were specifically associated with the R&D-marketing interface. The results provide an in-depth picture of the important factors which can influence the commercial success of industrial innovations.Keywords
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