Market segmentation: A useful tool in the marketing of fragrance (perfume) compounds

• 31 October 1974
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 3  (5) , 267-273
• https://doi.org/10.1016/0019-8501(74)90002-9

Abstract

Keywords

• MARKET SEGMENTATION
• PERFUME
• COMPOUNDS
• USEFUL TOOL
• MARKETING OF FRAGRANCE