The Effect of Shelf Space upon Sales of Branded Products
Open Access
- 1 February 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (1) , 55-58
- https://doi.org/10.1177/002224377000700106
Abstract
The influence of shelf space upon sales of branded products is tested in a randomized block field experiment. Sales of two brands of salt and powdered coffee cream are measured. Managerial implications using opportunity cost indicate that retailers might limit shelf allocations for a number of brands to some minimal level.Keywords
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