Context effects in impression formation: The weighted average versus the meaning-change formulation.
- 1 January 1971
- journal article
- Published by American Psychological Association (APA) in Journal of Personality and Social Psychology
- Vol. 19 (1) , 92-99
- https://doi.org/10.1037/h0031098
Abstract
Conducted 2 experiments with a total of 136 undergraduates in which Ss formed impressions of persons described by sets of personality-trait adjectives, and then rated the likeableness of 1 test trait in the set. Test-trait ratings were shifted toward the values of the other traits in the set. This context effect was the same for traits high and low in connotative variability, as predicted by the weighted average model, but contrary to a change-in-meaning hypothesis. Trait credibility and extremity of person-impression ratings directly influenced the magnitude of the context effect in agreement with the weighted average model. (PsycINFO Database Record (c) 2016 APA, all rights reserved)Keywords
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