When a 12.86% mortality is more dangerous than 24.14%: implications for risk communication

• 1 December 1997
• journal article
• research article
• Published by Wiley in Applied Cognitive Psychology
• Vol. 11  (6) , 495-506
• https://doi.org/10.1002/(sici)1099-0720(199712)11:6<495::aid-acp481>3.0.co;2-j

Abstract

Keywords

• CAUSES OF DEATH
• PARTICIPANTS
• KILLS
• RISK COMMUNICATIONS
• RISKINESS
• NUMBER OF DEATHS
• PREVIOUS STUDY