Technical Note—Simplified Estimation Procedures for MCI Models
- 1 August 1982
- journal article
- Published by Institute for Operations Research and the Management Sciences (INFORMS) in Marketing Science
- Vol. 1 (3) , 314-322
- https://doi.org/10.1287/mksc.1.3.314
Abstract
Structural transformations of the MCI model are presented which make the model easily estimated using dummy variables with widely available regression packages. The MCI model is empirically shown to provide better predictive power than several other models of similar form, but ones which do not produce logically consistent market share estimates.Keywords
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