A Path-Analytic Exploration of Retail Patronage Influences
- 1 June 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 2 (1) , 19-28
- https://doi.org/10.1086/208612
Abstract
This article presents the results of a study investigating the dynamics of retail store choice behavior. It develops the use of time-path analysis with a working model of the sequence of effects of store choice behavior to draw conclusions about the probable direction of influence between four sets of variables thought to influence store choice.Keywords
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