The voter decides: Candidate image or campaign issue?
- 1 September 1974
- journal article
- political broadcasting
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 18 (4) , 403-412
- https://doi.org/10.1080/08838157409363754
Abstract
An earlier version of this paper was presented to the AEJ convention at Boulder, Colorado in 1973 by Dr. Milan Meeske for the authors. Dr. O'Keefe is an associate professor of communication at Florida Technological University where Mr. Sheinkopf is a student.Keywords
This publication has 6 references indexed in Scilit:
- Contrasts in Presidential Campaign Commercials of 1972Journal of Broadcasting, 1973
- Comment: The Assessment of Policy VotingAmerican Political Science Review, 1972
- From Confusion to Clarity: Issues and American Voters, 1956–1968American Political Science Review, 1972
- Toward a More Responsible Two-Party System? What, Again?The Journal of Politics, 1971
- Dimensions of Candidate EvaluationAmerican Political Science Review, 1970
- The Responsible ElectoratePublished by Harvard University Press ,1966