Enthoven's Health Plan

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Abstract
IN his new book,* Enthoven argues that giving the consumer a choice among large, competing medical-care providers is the best response to the problem of rising medical costs. Each year families are to enroll with one of several competing insurers or health-maintenance organizations (HMO's), some of which cost more than others. If a family chooses a costlier option, it will pay higher monthly premiums. Therefore, the consumer has reason to be cost conscious. Providers who wish to survive and grow will have to control costs, thereby solving the national problem of soaring medical expenses. In my opinion, this . . .

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